Press Releases

According to new research from The Diffusion Group, the nation’s leading research advisory for the broadband video ecosystem, demand for Over-the-Top (OTT) broadband video services is more heterogeneous than widely believed and comprised of distinct consumer segments driven by very different needs. ...

According to new research from The Diffusion Group, cable networks are becoming much more active in regards to online video distribution strategies, even at the cost of straining relationships with their PayTV operator partners. ...

According to a new white paper from The Diffusion Group, the nation’s leading research advisory for the broadband media ecosystem, PayTV operators such as cable and satellite companies must work aggressively to both protect against emerging Over-the-Top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence...and soon....

According to The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, PayTV operators must execute three specific tactics in order to defend against emerging competitors and take full advantage of their unique position in the video value chain. ...

The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, today released new data suggesting that consumer demand for widget-enabled TV and video systems will be far greater than most industry experts predict. As well, TDG argues that the range of widget-based applications in demand will quickly eclipse the basic "information push" apps to be featured on new widget-enabled TVs and video platforms....

According to new research from The Diffusion Group (TDG), the number of global broadband households will near 440 million by 2010 and top 1.2 billion by 2030. During that same time, the number of broadband-enabled home networks will grow from 150 million in 2010 (34% of broadband homes at that time) to more than 1.0 billion in 2030 (83% of broadband homes at that time). With such infrastructure in place, the opportunity for broadband-enabled services – especially video – will grow dramatically....

TDG Validates Cable and Satellite Strategies to Offer Integrated Three-Screen Video Services. Comcast, Time Warner Cable, Cox Communications, DirecTV, and other Pay TV operators are in the process of building integrated multi-screen TV offerings; pushing their TV content beyond the TV to the PC and ultimately mobile devices. According to new research from The Diffusion Group (TDG), such offerings are likely to experience significant market demand....