According to new research from The Diffusion Group, the nation’s leading research advisory for the broadband video ecosystem, demand for Over-the-Top (OTT) broadband video services is more heterogeneous than widely believed and comprised of distinct consumer segments driven by very different needs. ...
According to new research from The Diffusion Group, cable networks are becoming much more active in regards to online video distribution strategies, even at the cost of straining relationships with their PayTV operator partners. ...
According to a new white paper from The Diffusion Group, the nation’s leading research advisory for the broadband media ecosystem, PayTV operators such as cable and satellite companies must work aggressively to both protect against emerging Over-the-Top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence...and soon....
April 24,2009 - Key to understanding the pace at which Internet-enabled TVs will go mainstream is understanding the magnitude of consumer interest in the platform and the spend such a platform is likely to generate. In other words, how many are interested...
According to The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, PayTV operators must execute three specific tactics in order to defend against emerging competitors and take full advantage of their unique position in the video value chain. ...
Defining How Consumers Interact with Video Content Across TVs, PCs and Mobile Devices The old phrase “Same bat time, same bat channel” no longer has any meaning as broadband video becomes an everyday experience. Consumers can now shift their...
The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, today released new data suggesting that consumer demand for widget-enabled TV and video systems will be far greater than most industry experts predict. As well, TDG argues that the range of widget-based applications in demand will quickly eclipse the basic "information push" apps to be featured on new widget-enabled TVs and video platforms....